community and internal relations

Hypocrisy is such a turn off. Thus, there is a need for corporate conscience especially in this day and age where people are less susceptible to what is said by the media. The simple phrase "Actions show more than words" certainly holds true when it comes to target audiences trusting corporations. NATO (NO Action Talk Only) would certainly be more damaging to a corporation which uses public relations to promote it's image yet fails to do so when the internal public relations does not apply.

This week's readings have certainly showed me that in the practice as a public relations practitioner, before we begin using any sort of public relations tactics to try to sell one's corporate image, there should always be internal public relations. Maintaining employee goodwill is as much an attempt to promote the corporation's image as using public relations tactics that may fail to persuade the targeted audiences.

The readings have certainly showed that in order for there to be effective communication between the corporation and the public, one's corporation needs to ensure that there has been communication within. Methods to encourage such communication within corporations would be newsletters, awards, notice boards, intranet and events to gather employees together. As such, the readings have taught me that before sending forth messages about a client's corporation, the public relations practitioner should and must ensure that these messages can be held true within the corporation.