typical PR program by Candy Tymson

This week's readings allowed me to take away the important points which were the model of the public relations program and the importance of a corporation investing in public relations.

The reading showed a simple cyclical model of the public relations program. It involves firstly setting objectives, secondly planning and budgeting, thirdly implementing program and finally evaluation before going back to step one. This article is pretty much a summary of the readings that we have done over the past few weeks as they discuss the importance of defining a target audience, the types of research- desk research, field research, formal research, methods of research, objectives and public relations tactics. Having done all the previous reading during this course, this reading has made me gained a clear view of the entire process of creating a public relations program. This reading pieces together all the readings that we have covered in one article and by doing so, I have been able to see public relations in practice in a clear view.

This reading also showed me the importance of a corporation investing in public relations. Public relations certainly combines many skills into one job as there are elements of business marketing and communications. Thus, it will definitely boost or help maintain one's image and profits over the long run.